Report from The Wall Street Journal suggests that Samsung might shift the release of its Note 5 to August instead of September. This move is said to have happened because Samsung wants to have all the attention before Apple lunches it IPhone 6S. The smartphone was to be unveiled at the IFA conference in September this year. Galaxy Note 4 and Note 3 both were announced in September, so this would mark a seemingly minor but significant change in Samsung’s launch strategy.
Why August instead of September?
Up until last year, Samsung had typically been outscoring Apple with a bigger slice of the smartphone market. Consumers were gobbling up large-screened smartphones, triggering demand for Samsung’s Galaxy line-up. When Apple introduced its first big-screened phone with the iPhone 6 last year, the tide started to turn. Apple outscored Samsung in market share, at least for a short while. By introducing the Galaxy Note 5 in August, Samsung has the chance to wing buyers several weeks before Apple launches. Apple unveils each IPhone in September every year.
Apple unveiled the 4.7-inch screened iPhone 6 and the 5.5-inch screened iPhone 6 Plus on 9 September 2014, and kicked off sales about a week and a half after that on 19 September 2014. Samsung unveiled the 5.7-inch screened Galaxy Note 4 on September 3, 2014, but the phone didn’t actually go on sale until October 17 of that year, giving Apple several precious weeks to promote its new line-up and catch the interest of consumers.
Samsung needs a big boost in business. Competition from Apple as well as Chinese-based phone makers such as Xiaomi and Huawei have eaten away at Samsung’s sales and market share. To regain lost ground, Samsung has said it would actually reduce the number of phones it sells in 2015 and focus more on its popular flagship models, including the Galaxy Note 5.
As usual, Apple is expected to announce and launch sales of its next iPhone this September. But this is one of those years in which the company will simply update last year’s model rather than introduce a brand new one. The likely-named IPhone 6S and 6S Plus, will bring with them the features of last year’s line-up, including the bigger screens. But they’ll certainly offer certain improvements, reportedly a faster processor, a better camera and possibly the Force Touch technology that responds differently based on the pressure of your touch.
As a recap
The Galaxy Note 5 will have the same display (5.67-inch) found on the Galaxy S6 Edge Plus. The processor will be Samsung’s new Exynos 7422, an all-in-one solution that combines the processor, GPU, RAM, storage, and modem. There’s no new information on the camera. It’s not clear as to where the new S Pen will be put on the phone since it has curves. In terms of design, both the Galaxy S6 Plus Edge and Galaxy S5 will have glass backs and come in four different colours; White, Black, Gold, and Silver. It is not clear if these devices will have removable battery and a microSD card slot.